You can’t improve what you do not measure.
And because Google Analytics Event Tracking is indeed powerful, every company that has a existence ought to utilize it.
To put it simply, how can you understand what your return on investment is, if you are not monitoring your key performance indicators?
No matter which type of business you have (whether it is e-commerce or lead generation), have a look at the list below to ensure you’re tracking some of your most important visitor activities.
1. Email Sign Ups
Email marketing has been demonstrated to be among the marketing techniques readily available, proven through countless studies.
This means that in the event you’ve got an email sign up form you should be tracking it. This action could be monitored in Google Analytics with a destination goal (should you have a thank you page) but may be measured just as nicely with an event to the signup button.
This is especially interesting if you’re utilizing the call to action like a type on the sidebar along with another one about the footer.
2. Add To Cart
Tracking how often a product is added by visitors to the cart onto your site is a very important metric in Google Analytics to your conversion speed but also how enticing your telephone are. You’ll have greater transparency on what types of buttons might be working and which are provoking a response from your users.
3. Account Creation
A key action for your website is going to be account signups when you’ve got an e-commerce website that rewards loyalty or a membership website.
When you’ve got the call to actions this sort of tracking will be extremely beneficial. It may be a situation where any sign buttons which have a color convert at a higher rate than another color does.
4. Social Interaction
If it comes to a world that is dominated it will be to know where and when your content becomes shared.
Will you be able to comprehend which types of the content is most popular in Google Analytics, however you will also be able to see which referrers drive visitors that is socially active.
This will help in your advertising campaigns as you will be able to understand which content you should produce, and sites you need to partner with.
5. PDF Downloads
Simply place if you are a thought leader in your business and you would like visitors to get into your white paper, then you’ll want to quantify how many people download it in Google Analytics.
Tracking this will enable you to see which pages may be under-performing and that pages donate to the most downloads.
In summary, if you have a website that’s contributing to your small business either directly or indirectly, you will likely need to monitor at least one of these events in Google Analytics.
Doing so will enable you to make smarter advertising decisions and make a beginning.