As shown by a recent Harvard Business Review analysis, 73% of shoppers employed different channels along their buyer’s journey. Those clients also logged replicate purchasing trips to the retailer and were more inclined to advocate that the brand than people who just utilized a single station.
Retailers are looking to an omnichannel marketing automation strategy to cultivate relationships. In order to be successful, brands now have to present a shopping experience inside their brick-and-mortar shops as well as on various digital channels to distinguish themselves.
These four brands are creating seamless omnichannel experiences with great returns.
1. Best Buy
Best Buy is navigating the omnichannel experience much better than many retailers now.
Their omnichannel retail advertising and marketing campaigns focus on promoting and enhancing its physical shops as well as its own ecommerce and mobile capabilities.
The retailer’s omnichannel strategy comprises brick-and-mortar showrooms, price matching, two-day shipping, in-store pickup offerings ( that they promote on the radio) plus a user-friendly cellular application.
Best Buy has recently enabled their mobile shoppers to quickly filter merchandise searches to find what is available for same-day pickup on their phones. This affirms their clients’ need for immediate gratification and drives impulse purchases once they enter the shop.
Fine chocolates, Godiva’s leading manufacturer and retailer, has a longstanding reputation as a luxury brand. Their in-store customers are subjected to enticing screens and first-class customer support, along with the brand has been able to replicate this experience on their digital channels.
In spring 2016, the chocolatier saw an increase in buying rate of 300% with their rich, shoppable content. Today they continue to leverage their latest website redesign and the execution of a unified strategy to support their ecommerce business. Godiva turned their focus to the client by personalizing the website search expertise, bringing the luxury adventure online, which has resulted in sweet consequences for the corporation.
The business is offering clients a consistent experience across all touchpoints. They’ve blended the encounter with internet channels through networking and in-store pickup offerings, including conversational commerce.
They even launched cellular pop-up stores to draw customers with their delectable holiday offerings on the roads of New York City (and I don’t know about you, however, the picture below makes me wish that it was winter, and holiday shopping has been here).
Target is taking great strides to enhance their in-store and omnichannel experience by implementing enhanced app capacities, better inventory control, along with a more compelling in-store encounter.
The giant is linking digital and physical stations participate with customers and to make experiences that are exceptional. In response to customers increased online spending, particularly on mobile devices, Target has further plans to supply sales associates with cellular apparatus in time for your holiday season to help set online orders for clients who can’t locate the product they’re looking for in the shop.
They’re also refining their “buy on the web, pick up” services.
REI is just another retailer that’s currently prioritizing its customers’ satisfaction by providing consistent and invaluable information on all stations.
Similar to Best Buy, REI specifically views cellular as a fantastic advertising opportunity since 75 percent of the clients see the site or mobile program to research things prior to making an in-store buy.
In reality, according to Forrester, 72% of all smartphone consumers use their cellular phones while on-the-go to test prices, research product info and find specific products.
The equipment and apparel manufacturer equips their in-store sales partners with devices to be of service to clients and provides for clients to access information as they store, letting them become more immersed in the manufacturer.
Boost Sales with a Unified User Experience
These manufacturers have their omnichannel strategy down pat. With a profound understanding of their customer’s behaviors and trends, these brands are attracting internet, offline and online buying with each other to offer a specific, seamless experience to consumers.